Rugby New Zealand 2011

Rugby New Zealand 2011 Ltd (RNZ 2011) was established as a limited liability joint venture company, based on a 50:50 partnership between the government and the New Zealand Rugby Union (NZRU). RNZ 2011 was responsible for planning and delivering Rugby World Cup 2011, on behalf of its primary stakeholders and in conjunction with the International Rugby Board.

One of the Roadshow trailers was fitted out as the Rugby World Cup 2011 Roadshow. It toured the length of New Zealand visiting 27 locations in July 2011, from Bluff through to Kaitaia bringing communities a taste of the REAL New Zealand Festival and the opportunity for fans to be photographed with the Webb Ellis Cup.